River City Roofing: From Digital Obscurity to Market Leader

We transformed River City Roofing’s outdated website into a high-performing digital asset through strategic redesign and SEO.

Within 12 months, organic traffic increased by 657.2% and keyword rankings grew by 211.6%, establishing strong dominance in Portland and surrounding markets.

Executive Summary

When River City Roofing partnered with us in early 2024, their online visibility was minimal and their outdated website was underperforming across every key metric.

Within just 12 months, our website redesign and strategic SEO delivered a 657.2% increase in organic traffic and 211.6% growth in keyword rankings, positioning them as a leading roofing provider in Portland and surrounding cities.

Project Goals

Increase organic traffic

We improve your search engine visibility through strategic SEO and keyword optimization your business attract more qualified organic visitors.

Modern User Experience

We create a clean, modern, and mobile-responsive design that enhances usability, improves navigation, and keeps visitors engaged across every page.

Enhanced Mobile Performance

With a fully mobile-optimized and responsive structure, your website delivers a seamless experience on smartphones, tablets, and desktops.

Higher Conversion Rates

We implement optimized CTAs, clear service pages, and strategic layout improvements to convert visitors into leads and paying customers.

Stronger Brand Identity

Through impactful design, consistent messaging, and professional presentation, we help build credibility, trust, and a powerful brand presence in your industry.

Key Challenges

Before our intervention, River City Roofing faced several digital roadblocks:

Implementation Strategy

1. Website Redesign (UX + Mobile Focus)

We built a new, mobile-first, responsive website that improved usability, speed, and navigation, creating a seamless user experience that encouraged visitors to explore services and contact the company. 

2. Technical SEO Revamp

We addressed site architecture, structured data, internal linking, and speed optimization. A new sitemap was implemented, and all meta tags, alt texts, and headings were optimized.

3. Content Expansion

We created SEO-optimized service and location pages, along with a new blog strategy targeting homeowner search queries, positioning River City Roofing as an industry expert.

4. Keyword Optimization

Through extensive keyword research, we targeted high-intent, geo-specific roofing terms such as “roofing company in Portland” and “roof repair Beaverton, Oregon.”

5. Analytics Integration

Conversion tracking and Google Analytics dashboards were set up to monitor performance and identify continual growth opportunities.



Before/After

Results

Organic Traffic Growth

+657.2% increase in organic traffic

Organic Keyword Growth

+211.6% increase in ranking keywords

Geographic Reach Expansion

U.S. organic traffic grew by 822.6%, proving strong performance in the target local markets.