Hollywood Family Dentistry: From Outdated to Outstanding

The Client

Hollywood Family Dentistry is a trusted dental practice in Portland, Oregon, offering a full range of family and cosmetic dental services, including implants, veneers, Invisalign, and pediatric treatments. Known for its patient-centered approach and modern care techniques, the clinic focuses on creating a comfortable, family-friendly environment for every visit.

However, despite its excellent reputation and growing patient base, Hollywood Family Dentistry’s website did not reflect its quality of care. The site suffered from slow loading times, an outdated design, and weak SEO performance, all of which hindered online visibility and patient inquiries.

Ptoject Goals

The objective was to transform Hollywood Family Dentistry’s outdated website into a modern, high-performing, and search-optimized digital platform that reflects the clinic’s professional image.

Key Goals Included:

Key Challenge

Before the redevelopment, the website faced several issues that hindered its performance and online reach:



The Solution

Our technical team implemented a structured, multi-step optimization strategy to enhance performance without compromising design quality or user experience.

1. User Centered Design

We created a clean, professional layout highlighting Hollywood Family Dentistry’s services, team, and patient experience. High-quality visuals and consistent branding were used to build trust and improve engagement.

2. Improved Navigation & Experience

The site structure was simplified to make it easy for users to find treatments and book appointments. Clear calls-to-action like “Book a Free Video Consult” were added to drive conversions.

3. Mobile Optimization

The new design was made fully responsive, ensuring smooth performance and accessibility on all devices for better user interaction.

4. Speed & Performance Optimization

We optimized code, images, and caching to achieve a GTmetrix Grade A with 93% performance, 89% structure, and LCP of 620ms, improving load time and overall usability.

5. On Page SEO Enhancements

All key pages were optimized with focused keywords, metadata, and internal links. Local SEO strategies strengthened rankings for terms like “family dentist in Portland” and “cosmetic dentist in portland.”

6. Conversion & Trust Elements

Integrated reviews, videos, and team profiles enhanced credibility, while contact details and Google Maps made appointment booking seamless.

Results

Old Design